Be a Brand!!!
Have you ever wondered what it takes to be at the limelight and maintaining that status for years? Like in a brainstorming session,we would instantly quote lots of key points like hard work, smartness, intelligence etc. Do you think if you are a full package already, it would bring you to the spotlight? Not really. It is a process and not just qualities that creates a "Brand". Some people often get baffled with logo and branding. Only a logo doesn't define a brand.The tagline also doesn't define a brand. But the tagline plays a crucial role in the process of branding. And so it is important to choose your tagline wisely.
The key factors that play a pivotal role in the process of branding are: "who we are", "what makes us stand out in the crowd", "how unique is our idea"and "how it benefits the customer". All that is required is how you market yourself to the world and attract your customers. Oh yeah!We all know it's a showman's world.
Branding is a chain reaction as it spreads everywhere in a definite or may be indefinite pattern. It takes a lot to become a brand. Perseverance is the motto. There are various strategies followed in the process called branding.
Your customers define your brand. If you know this secret then you're already in the game. Each step in the process of creating a brand is like a discovery in its own. At every stage, you will learn more about yourself through different lens. It is poles apart from what you showcase about yourself to the world and what they really understand about you. Hence, it is the main task that drives this process of branding. No matter what you tell this world about yourself, it is the customers who will be shaping your brand. Here strikes the magnificent law of karma- you get what you give.
In this journey of discovery, two major things are prominent. First, your mission which defines the reason of being. And second is the vision which defines the plans for the future. It's important to have a proper business plan to showcase to the world which acts like a carrier towards success.
The next stage is to analyze your competitors. The strategy you follow towards taking your business to the next level is going to play the master stroke. But sometimes, strategies may be similar. Hence, it becomes a key thing to know your competitors well enough to challenge them at every stage without creating a rivalry.
Another major phase in the process of branding is how you reach the audience or more precisely customers. In this generation of 4G, we have a zillion options for marketing. Social media marketing has become the more powerful platform in extending the brand through various means. Creating your own brand is not a day's job instead it is a topsy-turvy journey.
"Words- action-spotlight- brand"
