Logo-
How does it play a role in business?
Have you ever wondered why a logo is so important that people are ready to spend money and time in designing it?
What is the first thing that strikes in your head when you hear
the name of any company? Is it the product you use or the graphical
representation of the company's logo.
As stated by a famous psychologist,
"People tend to remember colors and images more easily than words".
This is quite evident and so it becomes an essential part of business analytics.
A logo is not just an
image but is a carrier of the values and ethics of the company associated with.
It involves creativity to design a perfect logo. The perfect logo has to
convey the message of the organisation in a different yet unique way
to standout in the crowd of competitors. It must evoke emotion whilst
also being, smart, elegant, simple and timeless.
How to choose a
logo?
Designing a logo can seem like a difficult task
but actually its not. There are lots of online platforms such as canva.com available to
make it a easy go. There are lots of options available right from the selection of colors to a basic structure to add to your logo, all of this is just a button away. Don't worry if you are not a designer, you can
always hire one!
These days people are more intended towards
alternate career options and logo design is a good option to fetch quick money.
Below are the
factors that play a major role in deciding a logo:
- Have an
idea of what your logo should convey to the audience.
- Colors that
will be a part of the logo
- Simplicity
is the thumb rule
- Meaning associated with it
How does a logo speak?
Baffled about
how logo can speak? Yes it does. It reveals the things that
are associated with your company.Logo can be a critical tool in marketing
your business. The products and services you offer are associated with your
logo and hence it has to impart a sense of trustworthiness and reliability to
your customers.
Logo logo Logo logo logo
Colors have a prodigious impact on the
audience. It evokes feelings and conveys different connotations across
cultures. Choosing the right colors to convey information about the
company is an important task. Logos create a means of brand recognition
and acts as an anchor point for various fonts, colors and
design in all the marketing collateral.
How it plays a role
in your business?
- Face
value:
The logo acts the face of your
company. It builds a corporate identity for your customers.
- Key
factor:
It becomes a key factor in
developing your brand. It is essential to circulate your name every
where in order to grow your brand. The first step towards building your
brand lies in the way your logo reached the market.
- Gaining
popularity:
The
logo is a simple way of marketing your business. If the logo gains popularity
then it becomes easy to attract customers. People will have the faith in your
product as they are already familiar with the logo. This invokes a sense of
trust in the company and also the product associated with.
