Be a brand !!!!

             Be a Brand!!!

Have you ever wondered what it takes to be at the limelight and maintaining that status for years? Like in a brainstorming session,we would instantly quote lots of key points like hard work, smartness, intelligence etc. Do you think if you are a full package already, it would bring you to the spotlight? Not really. It is a process and not just qualities that creates a "Brand". Some people often get baffled with logo and branding. Only a logo doesn't define a brand.The tagline also doesn't define a brand. But the tagline plays a crucial role in the process of branding. And so it is important to choose your tagline wisely.
               The key factors that play a pivotal role in the process of branding are: "who we are", "what makes us stand out in the crowd", "how unique is our idea"and "how it benefits the customer". All that is required is how you market yourself to the world and attract your customers. Oh yeah!We all know it's a showman's world.
Branding is a chain reaction as it spreads everywhere in a definite or may be indefinite pattern. It takes a lot to become a brand. Perseverance is the motto. There are various strategies followed in the process called branding.        
                    Your customers define your brand. If you know this secret then you're already in the game. Each step in the process of creating a brand is like a discovery in its own. At every stage, you will learn more about yourself through different lens. It is poles apart from what you showcase about yourself to the world and what they really understand about you. Hence, it is the main task that drives this process of branding. No matter what you tell this world about yourself, it is the customers who will be shaping your brand. Here strikes the magnificent law of karma- you get what you give.
                      In this journey of discovery, two major things are prominent. First, your mission which defines the reason of being. And second is the vision which defines the plans for the future. It's important to have a proper business plan to showcase to the world which acts like a carrier towards success.
         The next stage is to analyze your competitors. The strategy you follow towards taking your business to the next level is going to play the master stroke. But sometimes, strategies may be similar. Hence, it becomes a key thing to know your competitors well enough to challenge them at every stage without creating a rivalry.
               Another major phase in the process of branding is how you reach the audience or more precisely customers. In this generation of 4G, we have a zillion options for marketing. Social media marketing has become the more powerful platform in extending the brand through various means. Creating your own brand is not a day's job instead it is a topsy-turvy journey.
                      "Words- action-spotlight- brand"
               
                   
     
               
         

Oasis of dreams- A day alone

  Oasis of dreams- 
           A day alone

After spending all these years in the same old way and all of a sudden everything changed. Like the uninvited strike of thunder in a clear sky, you bumped into my life. It's a small world. Met you when i was in need of an embrace to blew away the unhealed pains. You came from somewhere and turned my world upside down.
                                                                          The places where i traversed alone, you gave it a new ambiance by holding my hand and taking me to all those place to fill your memories. I never felt aloof from the day we met. Wherever i go, you accompanied me and made me feel over the moon. You made a promise taking my trembling hands in your rock-solid hands to be with me for eternal. You lived your words and clarified the myth in my baffled mind : "promises are meant to be broken". It started from being you and me into a wonderful feeling "us".
                                                            All the while this journey of being one has been impeccable and exemplary. There wasn't a single day which started without a heart-melting true love's kiss and not even a night that ended without your magical hug which can heal any wound.May be this is the reason why i felt something was missing in life,i was waiting for some magic to happen without actually knowing what it was . And it was you, a companion who would walk along to bear all my tantrums and still at the end of day would kiss my forehead and say "I love you".
                       Today when i am here and you are away, suddenly i feel outraged like all the pain has returned. I feel so incomplete without you. This day without you, made me understand how much i am addicted to you. I always thought how can any person become addiction for the other. But now when i am riding the same horse, i realize what true love is. It is so fascinating to think how love changes the entire person in you and doesn't even give a chance to know when it happened.
                       My heart feels like a half-empty glass and the other half filled with your memories. What have you done to this carefree soul which used to wander like nomads and now it wants to settle down in an Oasis of dreams.

Beyond the A star

Beyond the A star

 

When it comes to achieving, we aim for the best. But not everyone gets the best, some people compromise with better.

           Each kid undergoes the pressure to excel and get an A star. If the kids are moulded in the right direction from the beginning, then there are fair chances of reaching beyond A. But getting beyond A star is a challenge.

        The level of stress varies from kid to kid. It shoots up arrows from every possible direction- parents, schools, peers, siblings or anyone. But how do we handle it becomes a big task. Some kids get into depression and some face it to accomplish mission impossible.

          Few kids have this thought that smartness can lead to a path of success. But they face the reality later when the time would have crossed its wave.

         Intelligence alone cannot guarantee results. A combination of intelligence, hard work, smartness and perseverance can give the best outcome. Do you feel that you can get A star if you have all the mentioned characteristics?

                The answer is no. We have missed to mention about one important key factor here: Guidance. It plays a pivotal role in the path towards cherishing the dream of getting an A star. And that is why you need to walk in to cocoon land to get your booster.

                   We provide special guidance to the kids who desire to get an A star and showcase their excellence to everyone. The goal comes with a path full of thrones and those who cross it reach excellence.

“Excellence is the gradual result of always striving to do better.”

Dreaming is good but living your dream is the best. Just sitting in your cosy chair dreaming about A star will not fetch results. Instead laying the basement with each small step will make the building stronger. Steps taken towards realising your dream leads to the dream itself.

         Let us explore your weakness and fill the flaws with the extra efforts to reach a level beyond A star. Dream big and let’s combine our endeavours to chase your dream and turn it to reality.

World of challenges- how prepared are you?

World of challenges- how prepared are you?

Each day is a battle and the one who crosses all hurdles becomes the ruler. The below quote has been the trend from eras.

“Survival of the fittest”

Reading the quote seems like piece of cake but when we face it for real is a sticky wicket. The world around us is full of twists and turns. And soon we get to one turn, there comes another unexpected.

               So the real question that arises is “Are we prepared to face it?” The answer depends on how you have psyched-up from the stage one. The struggle of getting through arises at every step be it a small game, a class test, a job or it could be anything.

           The preparation begins within your mind to be confident and optimistic at all situations. Our mind is the most powerful source we have. But it all depends on how we utilise our powers.

             Cocoon land is a one-stop solution provider to all your queries. Yes, we are versatile and we take measures to make our butterflies versatile too.

            We conduct different programmes to excavate the hidden talents in kids. We offer various interactive sessions to discuss the difficulties faced by each kid. As a part of confidence building programme, extempore games are conducted. We streamline each kid’s performance at the end of each term in order to showcase the progress.  

         Challenge becomes just a word when you are fully prepared to face it.  The preparation to get through matters. Each kid requires a different kind of preparation and is dependent on the calibre.

           “We don’t grow when things are easy; we grow when we face challenges. “

When we see our kids face any challenge, we immediately jump to save him/her. But instead we should make the kid stand on his own and face it. This is one way of making our kid stronger and confident enough to handle things on his own.

       We follow a similar kind of approach to build confidence to reach beyond imagination. Come, be a part of cocoon land and pave your own path to break the blocks in it. 

Be the best, beat the rest

Be the best, beat the rest

Standing on a cliff ready to jump, can you feel the adrenaline rush???

            

Kids face the same adrenaline rush when they write their examinations. Have you seen the elated faces when they finish their examinations and come back home? The tired faces would reflect zillions of expressions apart from exhaustion.

                One of the toughest things is to maintain a top most position in all fields. Being the best is not a day’s job but is a topsy-turvy journey to be marked. A passage full of thorns and stones to be traversed to reach the ultimatum. There will always be negativity when you move forward in the right direction. It is up to you to ignore or get affected by the adversity.

                       Cocoon land brings out the forbidden flairs in each kid as we believe in them. Every kid would have a unique style to express, we identify that style and nurture it so that they become the master of it.

                      Mastery is not a title to achieve but is a challenge to strive through all hurdles and reach a state of limelight. It doesn’t pop out all of a sudden, it comes from practise. We let the kids practise the skills of their choice through various methods. We create case studies to simulate situations for kids to hon their skills.

               Motivation and proper guidance are important factors for the kids to excel in every given opportunity. Parents are the most influential people in a kid’s life. They will be a big factor in motivating the kid. We help parents to identify the talents of the kid and also encourage them to motivate the kid towards the ultimatum.

            The journey to excel in all aspects and become the best of the rest comes with lots of halting roads.  The blocks in the path can be filled with perseverance and being confident till the end.

                  Here at Cocoon land, we provide proper guidance to the kids towards excellence. We contribute in the toughest journey of the kids by strengthening their skills and making them stand on their own in the wildest storms. Thus making the roots stronger and cocksure.

                  Explore this stupendous journey to reach the milestone by joining us!

          

Are you a smart working kid?

Are you a smart working kid?

 

There was a survey with the top bosses in the world. They were asked a same question. Do you prefer an employee working long and hard or an employee who completes his work during office hours? What do you think was their replies?

                           Yes!!! You guessed it right, most preferred the latter than former. Today there is no charm when you say that you are a hard worker, rather you are respected when you work smart.

“Wherever smart people work; doors are unlocked”

                 

             Smartness isn’t something which comes out of the blue. It has to be nurtured from childhood.  The thought process of a smart person is towards completing the tasks in a quick and easy way.

            For kids, the most stressful thing is to complete the tasks and submit the assignments on time. When they are able to find an easy and quick solution to the assigned tasks they get time to concentrate on other aspects like recreation.

                 Every kid likes to play outdoors in some way or the other but the demands of education often keeps them glued to their text books leaving no time for co-curricular activities. In Cocoon land we teach kids smarter ways to complete their tasks.

                        We use innovative techniques to trigger the thought process of the kids to find easy ways to an assigned task. These techniques help them on narrowing down on the options before them and also helps them in choosing the right one.

                   Find pairs game develops the memory power of the kid. It also helps the kid to use same strategies for similar problems. This similarity identification will help them in solving similar problems using the same technique thereby helping them in completing the task on time.

         When you see a kid doing any smart thing next time, do admire, appreciate and encourage him develop his thought process. Let us be instrumental in developing our kid’s future. Our every step is a giant leap towards his future.

                   Let us unite in the journey to boost up your efforts in shaping the future of your kids. A butterfly is born from a cocoon and we would like to create a kaleidoscope of butterflies.

Role of family and parents in motivating kids to excel in studies

Role of family and parents in motivating kids to excel in studies

                                 

Motivation is not just a word but when initiated correctly can bring wonders.

“Family is like music, some high notes, some low notes but together it’s always a beautiful song.”

Today’s generation has a mind like glass – crystal and clear. The kids are well aware of their aspirations but what exactly needed is an extra guidance to reach the goal.

                  

           At this point arises the role of family and especially parents. Kids feel extra special when they are motivated and given appreciations for small things they do. It acts like a spark in the minds to work hard towards achieving their goals.

           We at cocoon lands conduct parent-teacher interactions to know about the initiatives taken from the parent’s end and how it can be improvised. Family plays a vital role in the upbringing of kids in every aspect. Parents should show interest in motivating the kid to try and experiment different methods of learning. This can bring a sense of responsibility in kids towards studies.

“Together we learn & together we grow”

                          

 The above motto should be inculcated in every family and this makes the bond between family stronger. At every stage, kids expect a little external stimulus in the form of motivation. It can be a gimmick in the growth and development of the brain. It is a proven fact that the kids encouraged by their families show betterment in studies as well as in life.