Logo- How does it play a role in business?

Logo- How does it play a role in business?

 

Have you ever wondered why a logo is so important that people are ready to spend money and time in designing it?

                  What is the first thing that strikes in your head when you hear the name of any company? Is it the product you use or the graphical representation of the company's logo. 

As stated by a famous psychologist, 

"People tend to remember colors and images more easily than words". 

This is quite evident and so it becomes an essential part of business analytics.

       A logo is not just an image but is a carrier of the values and ethics of the company associated with. It involves creativity to design a perfect logo. The perfect logo has to convey the message of the organisation in a different yet unique way to standout in the crowd of competitors. It must evoke emotion whilst also being, smart, elegant, simple and timeless.  

How to choose a logo?

Designing a logo can seem like a difficult task but actually its not. There are lots of online platforms such as canva.com available to make it a easy go. There are lots of options available right from the selection of colors to a basic structure to add to your logo, all of this is just a button away. Don't worry if you are not a designer, you can always hire one!
These days people are more intended towards alternate career options and logo design is a good option to fetch quick money.

Below are the factors that play a major role in deciding a logo:

• Have an idea of what your logo should convey to the audience.
• Colors that will be a part of the logo
• Simplicity is the thumb rule
• Meaning associated with it

How does a logo speak?

Baffled about how logo can speak? Yes it does. It reveals the things that are associated with your company.Logo can be a critical tool in marketing your business. The products and services you offer are associated with your logo and hence it has to impart a sense of trustworthiness and reliability to your customers.
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Colors have a prodigious impact on the audience. It evokes feelings and conveys different connotations across cultures. Choosing the right colors to convey information about the company is an important task. Logos create a means of brand recognition and acts as an anchor point for various fonts, colors and design in all the marketing collateral.

How it plays a role in your business?

• Face value:

The logo acts the face of your company. It builds a corporate identity for your customers.

• Key factor:

It becomes a key factor in developing your brand. It is essential to circulate your name every where in order to grow your brand. The first step towards building your brand lies in the way your logo reached the market.

• Gaining popularity:

The logo is a simple way of marketing your business. If the logo gains popularity then it becomes easy to attract customers. People will have the faith in your product as they are already familiar with the logo. This invokes a sense of trust in the company and also the product associated with.